The governing body for the sport of rifle shooting has a rule to the Essay

The governing body for the sport of rifle shooting has a rule to the effect that the target must be of prescribed dimensions ad must be acquired from an approved source - Essay Example g body for the sport of rifle shooting has a rule to the effect that the target must be of prescribed dimensions and must be acquired from an approved source. The aim of this paper is to analyse this rule and whether it should be legally challenged before the courts. Overtime the European Union’s involvement with sports particularly with standard setting has been increasing. Borja Garcia of the Loughborough University explored the â€Å"origins and development† (2007) of this involvement. Perhaps, the turning point of this involvement was in December 2000 when the â€Å"the European Council agreed to grant the social, educational and cultural functions of sport special status within the European Unions (EU) Treaty framework† (Parrish, 2001, p. 188. Garcia further opined that this involvement is â€Å"a consequence of actors instrumentalising institutional venues to their own benefit† (Garcia, 2007). Ian Blackshaw observed that through the EU â€Å"sport is subject to the ‘acquis communautaire’ – the body of law that has grown up and developed by the Community Institutions, not least the rulings of the European Court of Justice, the guardian of the EC Treaty† (2007). Although the creation of a standard on the dimensions of the target is very sound, restricting the source of the target is bordering on the ridiculous. Too much focus on trivialities can shift the attention from what rifle target shooting means as sports – a measure of marksmanship and skills. Stephen Weatherill, on the other hand, opined that EU’s involvement in the regulation of sports in the European communities is a good thing, but too much is not good either. Specifically, his white paper â€Å"sets out a case for EU intervention in sport where this is necessary and helpful, but it accepts that much sporting activity is not usefully the subject of elaborate EU supervision, and it instead recognises the proper role of other public and private actors. And – contrary to the complaints loudly

Efforts to address the development of rural areas

Efforts to address the development of rural areas DEVELOPING RURAL AREAS Contents Introduction. Literature review Current efforts to address this problem locally Plan References Introduction. Rural social work is poised to face many challenges that make it difficult for a social worker to provide services to a needy person in the community. Oppression by the society and also other social classes in the society has caused the poor to be looked down upon in the society and thus becoming hard to get the best social services. In most of the cases that have been happening the women has seen a vast range of problems socially in the rural areas. Women and children have hence become the part of the population facing a lot of social problems. (Teasley, Archuleta Miller, 2014). The issue of a bad economy state has also been an obstacle to the providence of proper social services to the community. When inflation hits a country, it makes it hard and difficult for the rural community to survive with the raising prices of commodities. Lack of support from the authorities has also caused a lot of poor service development for the needy in the rural areas. Therefore it has been seen in many cases that the policies put into place do not really favor the rural communities. Taking for instance the policies to do with medical services, high medical services hit the poor in the society and hence lives get lost every now and then. For a good providence of social services to the rural community, resources have to be there. Lack of these resources render the social workers unable to access the areas with specific needs.an example of services that can be required is transport facilities for the social worker. If transport channels become a challenge for the social worker, it becomes hard for him/her to reach a good number of the rural population. (Witkin, 2014). Literature review Social working practice dates back to the ancient times where the church used to provide charity services to the community even before organizations dealing with social workers were formed. Social work was linked with the idea of charity work and by 580AD the church had already started charity work in the world and it was circulating food stuffs to the needy in the society.in the middle ages, the church become influential to the most parts of Europe and with time the practice of charity work become charity work in the 17th century. (Vanagas ÄŒiÃ…Â ¾ikienÄ-, 2015). Social work become a profession as well as people could now train to become social workers and serve the community.in the 19th century it became a profession in the united states as a movement began in the states and England. In this case a system was established in which the poor were sorted into different categories as idle poor, bodied poor and impotent poor.in this particular century, revolution especia lly in the industrial sector took place. (McPherson Cheatham, (2015). Therefore, technology and other scientific innovations came in to place and therefore a rural urban migration took place in those days in the western world. With this happening, social problems took course in the urban areas and therefore a missionary came into place to publicize and spread the Pentecost denominations ad therefore missioners attempted to come up with solutions for these problems in the urban areas because the cities were affected by prostitution, poverty and diseases. Therefore the church started activities like prayers and evangelism as it was releasing relief food to the poor in these areas. One of the people of steered up social work in the United States was Jane Adams who founded the US settlement house movement. Many schools to train people about social work came in to place at around 1915. This took place at the national conference of charities and corrections. After this, social work becam e a profession. (Parrish Oxhandler, 2015). Current efforts to address this problem locally Organizations have come up now days with different strategies to deal with the problem of social work degradation. Rural development is the first step that the authorities are working on to ensure that the rural community is reached through good roads and electrification. Infrastructure development is a key thing that the government and the authorities need to develop in the rural areas. Some of the rural areas have already seen some of these development. (Mazza, 2015). Another measure that is taken to address such problem is formation of organization to handle charity work and deal with the social work that is available in the rural areas. The organizations are governmental and some non-governmental organization. The non-governmental organizations dealing with social work are many in number and this has enabled the government to step up also and start other programs on the same. (Richards-Schuster, Ruffolo Nicoll, 2015). Social work organizations have been organizing visits to the rural areas where the elderly and those with special needs have seen help in many areas. Some of these areas include their health, financial assistance. This program has been carried mainly by the non-governmental organizations. Due to this, the government has also borrowed this idea and emerged with a strategy to start up a development fund for the elderly and the needy in the society as part of the social work development. With such efforts in place, the work of the so cial worker is boosted and he/she can gain the morale to do such work. The recognition that there are people in the society with special needs is what has been steering up charity work by companies and institutions through different sponsorships. (Suk bong, Ullah Won Jun, 2015). Plan Networking with other agencies is a consideration to take in order to be able to get sponsors for resources. This is because resources are an important factor to consider in order to be able to reach people from different parts of the society. Resources like enough money is a key factor to consider in order to be able to meet the people’s needs in the society.as social workers strive to meet the needs of the rural society, it’s better for necessary resources to be provided in order to have a good strategy for the development of the rural areas. The population census of a particular place can be taken and the number of people known. The population status should be taken and this knowledge should be made aware to the social workers because it will be at the end helpful to them. If the population of the rural society is known, the allocation of resources by the agencies will be easy and hence the needs of the people will be met. (Pitt-Catsouphes Cosner Berzin, 2015). Infrastructure development will always depend on the features of the place in which the target project is set to take place. The less the place is accessible the more it becomes difficult to channel transport pass ways and also electrification. The resources must be in line with the peoples preferences so that much money is not spend on trying to fund a project that is not feasible. The feasibility of the projects that help social work to gain an improvement is dependent on the adaptability of the place to welcome new ideas in the society which are helpful. Sometimes political issues can really hinder development of projects in the society and hence make potential investors and other helpful agencies to shun away from helping the society. When the needs of the people in the society have been accessed, a plan to meet these people periodically is put into place. For instance allocation of funds can be implemented in a way that every year at a particular period amount of money is allocated to these particular people maybe the elderly with particular needs. (Clarke Wydall, 2015). Apart from the providence of money, the agencies and the organizations can plan to give out other tangible commodities which can be helpful to the needy. Stuff like food and clothing can be an alternative to meet these people’s needs. At times we find some parts of the world affected and to be precise the rural society being struck by natural calamities. Places that are affected by calamities like earthquakes and flood get dented by misfortunes follow the people afterword. In this situation, social working can become very hard to conduct when there’s no proper channel to conduct them. Resources such as choppers to aid in the rescue of the survivors of such a calamity can be a challenge to acquire especially when the social workers are not registered with a particular organization to work as a team. Apart from all these, social workers can take their job with a passion and with this strive and get trainings which will be helpful to them as they provide services to the rural community. (Sullivan, Ryser Halseth, 2014). Training can be facilitated by the governing authority where the curriculum can be incorporated in the education system to make the present scholars equipped with these knowledge. Such training will be helpful for any social worker in the case of outbreaks of disasters like diseases and other calamities.in general terms the necessary thing to do in order to encourage the social work in the rural areas is to provide the social workers with the maximum corporation and support they need in order for them to gain that morale to serve the people. (Force-Emery Mackie, 2013). References Force-Emery Mackie, P. (2013). Hiring Social Work Faculty: An Analysis of Employment Announcements With Special Focus on Rural and Urban Differences and 2008 EPAS Implications. Journal Of Social Work Education, 49(4), 733-747. doi:10.1080/10437797.2013.812906 Sullivan, L., Ryser, L., Halseth, G. (2014). Recognizing Change, Recognizing Rural: The New Rural Economy and Towards a New Model of Rural Service. Journal Of Rural Community Development, 9(4), 219-245. Clarke, A., Wydall, S. (2015). From Rights to Action: practitioners perceptions of the needs of children experiencing domestic violence. Child Family Social Work, 20(2), 181-190. doi:10.1111/cfs.12066 Pitt-Catsouphes, M., Cosner Berzin, S. (2015). Teaching Note—Incorporating Social Innovation Content Into Macro Social Work Education. Journal Of Social Work Education, 51(2), 407-416. doi:10.1080/10437797.2015.1012947 Suk bong, C., Ullah, S. E., Won Jun, K. (2015). Ethical leadership and followers attitudes toward corporate social responsibility: the role of perceived ethical work climate. Social Behavior Personality: An International Journal, 43(3), 353-365. doi:10.2224/sbp.2015.43.3.353 Richards-Schuster, K., Ruffolo, M. C., Nicoll, K. L. (2015). Integrating Social Work Into Undergraduate Education Through a Community Action and Social Change Multidisciplinary Minor. Journal Of Social Work Education, 51(2), 329-342. doi:10.1080/10437797.2015.101293 Mazza, E. (2015). Experiences of Social Work Educators Working With Students With Psychiatric Disabilities or Emotional Problems. Journal Of Social Work Education, 51(2), 359-378. doi:10.1080/10437797.2015.1012935 Parrish, D. E., Oxhandler, H. K. (2015). Social Work Field Instructors’ Views and Implementation of Evidence-Based Practice. Journal Of Social Work Education, 51(2), 270-286. doi:10.1080/10437797.2015.1012943 Vanagas, R., ÄŒiÃ…Â ¾ikienÄ-, J. (2015). THE PECULIARITIES OF SOCIAL SERVICE ORGANIZATIONS DEVELOPMENT. International Journal Of Academic Research, 7(1), 24-30. doi:10.7813/2075-4124.2015/7-1/B.4 McPherson, J., Cheatham, L. P. (2015). One Million Bones: Measuring the Effect of Human Rights Participation in the Social Work Classroom. Journal Of Social Work Education, 51(1), 47-57. doi:10.1080/10437797.2015.977130 Teasley, M. L., Archuleta, A., Miller, C. (2014). Perceived Levels of Cultural Competence for School Social Workers: A Follow-Up Study. Journal Of Social Work Education, 50(4), 694-711. doi:10.1080/10437797.2014.947903 Witkin, S. L. (2014). Change and Deeper Change: Transforming Social Work Education. Journal Of Social Work Education, 50(4), 587-598. doi:10.1080/10437797.2014.947897

A Comparison between To His Coy Mistress and Sonnet 116 Essays -- Andr

A Comparison between To His Coy Mistress and Sonnet 116 The poem "To His Coy Mistress" was written in the mid 17th century by Andrew Marvell, being written in this time Marvell's poem was unable to be published as its taboo content was unfavoured by the puritans in power at the time. Whereas "Sonnet 116" by William Shakespeare was written in the late 16th century, a time of liberation and freedom for the stage and literature. Both poems are similar in theme and yet different in approach, they both pursue the theme of love although Marvell in a satirical Carpe Diem love style whereas Shakespeare in a traditional sonnet style. "To His Coy Mistress" by Andrew Marvell is about a young mans attempts to lure a woman into bed the true theme of the poem being more lust than love, the poem is in fact a parody of Carpe Diem love poetry and critiques the approach of an over eager young lover. "Sonnet 116" takes a more serious approach to the theme of love addressing the concept of eternal love "love alters not with his brief hours and weeks, But bears it out even to the edge of doom". The voice of the two poems also changes dramatically with Marvell there is an eager young lover willing to change tactics often in order achieve his goal. The voice is fickle and immature it evokes little sympathy from the reader and has rather a comic tone to it, this comic tone is highlighted by the fact that the poem is written in an iambic rhythm with four heavy stresses generally a rhythm used for comic value as it short and snappy allowing just the right amount of time for punnery and wit this effect is backed up by the poems rhyming couplets generally a rhythm used for comic value as it has a light tone to it. Shakes... ...imself merely a victim in a constant struggle to keep righteousness alive and if winning is impossible then better to lose a lot than a little "Thus, though we cannot make our Sun Stand still, yet we will make him run.". Shakespeare also ends on a rhyming couplet though this modest couplet is to lighten the serious tone "If this be error and upon me proved, I never writ, nor no man ever loved." though Shakespeare stresses that unless love is timeless and priceless and infallible it is nonexistent for Shakespeare believes there are no half measures in love. I personally enjoyed both poems though I preferred William Shakespeare's "Sonnet 116" as I feel the more serious classic approach to love makes more enjoyable reading, although the comic approach of Andrew Marvell's "To His Coy Mistress" was entertaining it did become quite tedious after a while.

Of mice and men Comparison Essay

‘Of mice and men’ by John Steinbeck- Consider the character of crooks. How does he contribute to our understanding of the society in which he lives? This essay will answer the question above. I will be looking at the character Crooks and the society and the racial issues at that time. I will also look into the ‘American dream’ of the majority. John Steinbeck was born in 1902 in Salinas, California, and many of his novels are set in this part of America. Before his career as a writer began, Steinbeck worked as a construction labourer and a caretaker. His first novel ‘Cup of Gold’ was published in 1929. ‘Of Mice and Men’ was published in 1939. He died at the age of 66 in 1968. In this paragraph, I will describe the character of Crooks and some of the difficulties faced by the racial minority. Crooks is a Black-American who stands out to the other ranch-men. He has a crooked back, where he has been kicked by a horse. He is known by many names, like ‘the stable-buck negro’ or ‘nigger’. In the time where Crooks was living, Americans treated the Black-Americans very differently because they were ‘niggers’. The black people where not allowed in white areas, even though it wasn’t a law, it was made this way, but there where laws of the segregation of the black and white people. In the ranch, it was exactly the same, Crooks wasn’t allowed in the other ranch people’s bunk house to play blackjack or rummy â€Å"I ain’t wanted in the bunk-house and you ain’t wanted in my room† (page 72). He just had to sleep in the barn by himself; he had no rights, except the choice of invitation of his room. He is only allowed to play horse shoes with the other ranch workers because he is so good at it. Although C1â€Å"rooks is part of the lowest chain of respect, he knows himself as a proud ‘aloof’ man; he doesn’t care what the others say about him. As Crooks is the only black man in the ranch, he has no rights at all, he didn’t even have an identity, he was known as ‘Crooks’ because his real name was not important to the ranch workers. Ku Klux Klan is the name of a number of past and present organisations in America that believed in white supremacy, anti-Semitism, racism and anti-Catholicism. These organisations promoted violence and terrorism, sometimes intimidation like burning a cross. The Klan was founded 1866, it mainly focused on intimidating people, but rapidly adapted to violent methods. This is what happens to crooks as he becomes intimidated and abused by other ranch workers. . A quick reaction set in as the Klan’s leader left, by the early 1870’s. Crooks had a book in his room called the ‘California Civil Code’, this tells him what rights he has and what rights he doesn’t have, he does this so he can avoid being lynched. Every American worker has an ‘American dream’, the base of this is respect the people working in the ranch want to have their own ranch, people working for them and some nice crops. Crook’s dream is to be treated equally, and to be respected. Candy wants to relax for his last few years and seeks the opportunity in George and Lennie’s dream which is to have a big vegetable patch and a rabbit-hutch and some chickens† (page 15), Curley’s wife wants to star in the movies, wear nice clothes and be rich. All their dreams are quite similar as they all want something for their own and also respect. What Crooks really wants is equality; he wants to be treated as another human being and not differently and to have friends. â€Å"I tell ya a guy gets too lonely an’ he gets sick.† (Page 77) There are many characters that have disabilities in the story, these people are: Crooks, Candy, Lennie and Curley’s wife, these people are affected in their own way. Crooks disability is none other than being black and his crooked back, he has to have his own room in the smelly, cramped barn, and he cannot go to the bunk house and play rummy with the white characters. Lennie has a mental disability which makes him different from the other characters because he still has a mind of a child; this affects him as the others underestimate him. Curley’s wife is the only female at the barn, she cannot do the things the boys can do, she is also controlled by Curley as she is a woman because men had more power than women in the past, this mean that she couldn’t do what she wanted to do. Candy has the disadvantage of being old, the other guys think that he is useless, he stays behind and cleans up the bunk house, he has also lost a hand which makes that others think of him more useless. This shows us that he is not the only one which is different to the ranch workers. Crooks contributes to our understanding of the society of which he lives by showing us how he lives in separation and inequality, he cannot do any of the things that the white people do, he doesn’t even sleep in the same place as them as they think he stinks. The also refer to him as ‘the nigger’ because he is not respected enough to be called by he real name.

The Cvs Web Strategy: an Evaluation of the Challenges and Advantages

THE CVS WEB STRATEGY: INTEGRATION OF AN ONLINE PHARMACY THE CVS WEB STRATEGY: AN EVALUATION OF THE CHALLENGES AND ADVANTAGES OF INTEGRATING AN ONLINE PHARMACY By Leah Bouk Wingate University 1 THE CVS WEB STRATEGY ABSTRACT This paper discusses the considerations surrounding CVS Pharmacy’s initiative to become a part of the virtual drugstore industry. Specifically, the organizational structure, fundamental design of the autonomous innovation, and strategic positioning of CVS. com were considered in evaluating the drug store’s ability to react to the disruptive technology.This paper serves to evaluate the effective initiatives, problems, and possible solutions to the considerations outlined above. As a result of this analysis, one can deduce that acquiring the web company Soma. com, instead of creating its own online component, was a successful strategy for the autonomous innovation. Shortfalls include not executing a strategy to circumvent the MerckMedco mail order dilem ma. Ultimately, a recommendation is that CVS. com differentiate itself by personalizing customer home pages and by fostering relationships with prescribing healthcare providers. THE CVS WEB STRATEGY TABLE OF CONTENTS Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 Landscape†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Organizational Structure†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 Autonomous Innovation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Strategic Positioning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11 3 THE CVS WEB STRATEGY THE CVS WEB STRATEGY: AN EVALUATION OF THE INTEGRATION OF AN ONLINE PHARMACY INTRODUCTIONStrict regulation throughout the healthcare and pharmaceu tical industries arguably slows the advancement in technological innovation, especially when compared to the computer and automobile industries. Therefore, innovation in a multiproduct, integrated and hierarchical organization, like CVS Pharmacy, can be slow moving or non-existent. Nevertheless, the healthcare industry is a money-making giant and companies like CVS, which was rated number 47 on CNN’s Most Profitable Companies in 2011, help justify this point (cnn. oney. com). This paper discusses the considerations surrounding CVS Pharmacy’s initiative to cope with the disruptive technology created by the virtual drugstore industry. Specifically, I will discuss the organizational structure by virtue of the autonomous innovation and the strategic positioning of CVS. com. This paper serves to evaluate the effective initiatives, problems and possible solutions to the issues surrounding the onboarding of CVS. com. 4 THE CVS WEB STRATEGY LANDSCAPEIt is important to understa nd the complexity of the healthcare and pharmaceutical industry at the time the CVS drugstore chain was exploring the idea of acquiring an online option for its customers in 1999. The process of diagnosing, prescribing, dispensing and delivery was, and still is, extremely regulated. As an example, only licensed physicians have the capability to prescribe medications and only licensed retailers are able to dispense them. In addition, Pharmacy Benefit Managers (PBMs) have already monopolized the management of drug prescribing and dispensing by1999.PBMs put together formularies, through negotiations with the pharmaceutical companies, the retail pharmacies and the employers’ Managed Care Organization (MCO), that mandated which drug could be prescribed for a certain disease. Furthermore, many PBMs require that all 30 day supply prescriptions for chronic diseases be dispensed through mail order and many of the PBMs acquire their own distribution centers to provide this service. Thu s, the Managed Care Organizations, physicians, retail pharmacies and the patient all rely on PBMs to ensure the lowest cost and best care for all involved (Reinke, 2009).Like PBMs, retail pharmacies also enjoy the market power they generate. The paper CVS: The Web Strategy describes the impact of the retail pharmacy by relating that two thirds of all prescriptions filled at retail were filled by drugstores in 1999, which made up a 100 billion dollar market In 1998, CVS was second to Walgreen bringing in 15. 2 billion dollars (CVS: The Web Strategy, 2001, p. 11). 5 THE CVS WEB STRATEGY â€Å"Pure-play† online drugstores and non-prescription health care sites made their debut in the first quarter of 1999 and CVS followed suit by purchasing Soma. om to leverage a â€Å"clicks and mortar† operation that would combine a physical presence with a web presence. ORGANIZATIONAL STRUCTURE Although it may seem atypical of a multi-product, integrated, hierarchical firm to look exte rnally for innovation, the relationship was a win-win for both CVS pharmacy and the virtual firm Soma. com. This idea is revealed in the essay CVS: The Web Strategy, which states, â€Å"CVS hoped to offer CVS. com the benefits of its buying power, advertising strength, brand name and access to 280 million prescriptions, while retaining the entrepreneurial spirit of the organization† (CVS: The Web Strategy, 2001, p. ). After thorough examination of both options, CVS decided to acquire the start-up company, since it would be quick to implement (only 3 to 4 months), it would bring intangible assets, and it shared the culture and views of CVS. The intangible tacit knowledge that Soma. com would bring to CVS included experienced employees with mail order prescription backgrounds and an understanding of the west coast market, since CVS stores were concentrated in the northeast and Soma. com’s headquarters were on the west coast.This national coverage provided for a larger sc ope that the online store would be able to take advantage of. Moreover, CVS was able to acquire 100% ownership of soma. com, which would allow for vertical integration within CVS. Merging with CVS made sense to soma. com as well. The virtual company was able to benefit from the economies of scale, as the cost of the web division could be spread across increasing units of production or in serving CVS’s growing customer base. Teece describes the benefit of an alliance between virtual and competent manufactures by saying that â€Å"if [virtual 6 THE CVS WEB STRATEGY irms] do indeed establish a strong alliance with a competent manufacturer, they may also have the capacity to be first to market, despite the absence of the requisite internal capabilities† (Teece, 2009, p. 59). Both soma. com and the PBMs, with which CVS works to get reimbursed for medications, would benefit from becoming a part, or affiliated with, CVS due to the company’s strong branding. John M. Gal laugher iterates this point in saying that â€Å"a firm’s brand is the symbolic embodiment of all the information connected with a product or service, and a strong brand can also be an exceptionally powerful resource for competitive advantage. Adding a website component will also enhance an already prominent brand. â€Å"Tech can play a critical role in rapidly and cost-effectively strengthening a brand† (Gallaugher, 2008, p. 6). While there were many advantages for CVS in acquiring Soma. com, CVS experienced the disadvantages of not owning the complementary asset, Merck-Medco, who refused to reimburse CVS. com for 30 day supply prescriptions. The issue surrounded the fact that MerckMedco already provided a mail order delivery for 30 day supply prescriptions and was not going to relinquish this opportunity to CVS. com.As previously outlined, PBMs were an integral complementary asset to the prescription drug industry in 1999 and served a large majority of CVS’s customers. Teece reveals that â€Å"when the services of complementary assets are required for new technology to yield value to the consumer, they can play an important role in the competitive advantage equation† (Teece, 2009, p25). Furthermore, Teece relates that â€Å"competitive advantage can be gained or lost on how expertly the strategy for gaining access is executed† (Teece, 2009, p25). Further research reveals that in shortly after CVS. om was launched, Merck-Medco and CVS formed an alliance so that CVS customers could purchase their prescriptions on the Merck-Medco site (Conlin, 1999). 7 THE CVS WEB STRATEGY AUTONOMOUS INNOVATION Since CVS was a highly integrated company, incorporating the online pharmacy throughout the rest of the company, or systemic innovation, would be extremely costly and might discourage further innovation. This is what happened to General Motors when the automobile industry switched from drum brakes to disc brakes. Because GM had investe d a great deal of time and money to produce drum brakes, it was slow to move towards producing disc brakes.GM’s competitors, however, who outsourced and relied on outside relationships were forced to make the switch and gained a better position in the industry (Teece, 2003, p. 192). Thus, CVS was smart to opt for an autonomous organizational approach by creating a separate website team managed by Soma. com. This team could react to the changing environment quickly and make recommendations against initiatives that would be time consuming and costly, as they did when the Vice President of Marketing for CVS, Helena Foulkes, argued that all products sold in stores should be available for purchase on the website.Foulkes was focused on learning about the customer through their online activities. Large, integrated companies also tend to focus on customers for innovation, which is not always the best angle. The paper, CVS: The Web Strategy, reveals that the CVS merchandising departme nt spent a lot of time and energy on the internal and external benchmarks, relying on customer activities when making decisions about marketing, promotion, pricing and merchandising. They would then send this codified information to the CVS. com online team (CVS: The Web Strategy, 2011, p. ). Clayton Christenson, an expert in the field of technological innovation, discusses the problem that arises when too much emphasis is placed on the customer. Christenson relates that â€Å"the highest-performing companies†¦have well developed systems for killing ideas that their customers don’t want. As a result, these companies find it very 8 THE CVS WEB STRATEGY difficult to invest adequate resources in disruptive technologies—lower-margin opportunities that their customers don’t want—until their customers want them† (Christensen, 1997). STRATEGIC POSITIONINGAs previously outlined, the initiative to integrate an online pharmacy was not a new concept to t he industry. Therefore, it was important that CVS. com respond to the disruptive technology by differentiating itself from the other online drugstores. CVS. com would offer online patient counseling through a virtual pharmacist, which was available 24 hours a day 7 days a week. Tom Pigott, founder of Soma. com relates about the significance of providing this service, â€Å"we had pharmacists, which created an inherent barrier to entry. Anyone can start a vitamin shop, all you need are a ebsite and a supplier† (CVS: The Web Strategy, 2011, p. 6). Another feature of CVS. com that set it apart was the â€Å"clicks and mortar† delivery options. This term refers to an operation that combines a physical presence with a web presence. Helena Foulkes describes a personal testimony of the convenience of the â€Å"clicks and mortar† operation. â€Å"For someone like me who works and has children and doesn’t think about getting to a store till 11’o clock at n ight, it would be extremely convenient to hop online and place an order and pick up that much-needed prescription on the way home† (CVS: The Web Strategy, 2011, p. ). Despite the attempts of CVS. com to differentiate from other online pharmacies, the company’s myopic views were a source of several missed opportunities to leverage competitive advantage. First, CVS. com should have better integrated the Xtra! Frequent Shopper Program, in which customers gained points that turned in rewards, so that consumers could benefit from prescriptions ordered online. Second, CVS. com could have created a more personalized home 9 THE CVS WEB STRATEGY age that, not only stored a customer’s order history, but provided information about side effects and related diseases when a customer entered a prescription. The secure personal homepage could potentially even keep track of doctor’s appointments for the customer, creating a reminder that would be emailed to the customer a day before the visit. The more data CVS. com could capture about their customers, the stronger the switching cost would be. Switching costs exist when consumers incur an expense, money or time, to move from one product or service to another (Gallaugher, 2008, p. ). Thomas Reinke reveals this concept in a peer reviewed journal explaining the reason why companies do not want to switch to other PBMs, â€Å"employers are reluctant to switch vendors because of the work and cost involved and-more importantly-because of the hassle it creates for employees in learning the rules and procedures of a new company† (Reinke, 2009, p. 5). Thus, the more capabilities the customer has on one website, the more data they will enter and the least likely they will be willing to switch to another pharmacy.Finally, competitive advantage could be gained by marketing to physicians who use electronic prescription relay. CVS. com could create an interface just for physicians, easier to use than other s ystems and with added capabilities, such as pop-up restrictions from a patient’s insurance company or current promotions at the point a prescription was entered. Again, if physicians found this service useful, they would not want to learn a new system, sustaining the competitive advantage of CVS. com. SUMMARYThe issues surrounding the quest of CVS to successfully respond to the disruptive technology in a way that would create a sustainable competitive advantage in the drug store industry are examined. By evaluating the organizational structure of CVS. com, one can deduce 10 THE CVS WEB STRATEGY that fully acquiring the web company Soma. com, instead of creating its own online component, was a successful strategy in autonomous innovation that would benefit the company in the long run. In contrast, not executing a strategy to circumvent the Merck-Medco mail order dilemma may have contributed to CVS. com’s slow start in September of 1999.Because the PBM will likely not ag ree to be acquired by CVS, the best solution to this problem is to form an alliance with Merck-Medco, especially considering the market power of both CVS and Merck-Medco. Ultimately, in order to sustain a competitive advantage against companies who offer similar services, CVS. com must differentiate itself by capitalizing on the ability to personalize customer home pages and by fostering relationships with prescribing healthcare providers. 11 THE CVS WEB STRATEGY REFERENCES Christensen, C. M. (1997). The innovator's dilemma: when new technologies cause great firms to fail.Boston, Mass. : Harvard Business School Press. Conlin, R. (1999, October 6). CVS To Fill Online Orders For Merck-Medco. E-Commerce Times: E-Business Means Business. Retrieved June 12, 2012, from http://www. ecommercetimes. com/story/1380. html Fortune 500 2011: Top Performers – Most Profitable Companies: Profits. (n. d. ). CNNMoney Business, financial and personal finance news. Retrieved June 12, 2012, from http://money. cnn. com/magazines/fortune/fortune500/2011/performers/companies/profits/ Reinke, T. (2009, October). Large PBMs Transform Old Business Models. Managed Care, 1-4.Shah, A. (1999). CVS: The Web Strategy. Harvard Business School Publishing, 1(1), 1-17. Retrieved June 5, 2012, from the Harvard Business School Publishing database. Teece, D. J. , & Chesbrough, H. W. (2003). When is Virtual Virtuous? Organizing for Innovation. Essays in technology management and policy (pp. 189-197). River Edge: World Scientific Publishing Co. Teece, D. J. (2009). Governance Modes and Technological Innovation. Managing intellectual capital: organizational, strategic, and policy dimensions (p. 64). Oxford: Oxford University Press. (Original work published 2000) 12

Malcolm X vs Martin Luther King essays

Malcolm X vs Martin Luther King essays In the spring and summer of 1941, the Second World War began to spiral into a truly global conflict. In 1940, the World War was in reality a combination of several regional conflicts around the globe and couldnt truly be classified as a global war. In Europe, Hitlers Germany had overrun most of the continent and stood along the Soviet Border in an anxious truce with Stalins Soviet Union. In Asia, the Japanese Empire had gained control over much of the eastern seaboard including vital points such as Shanghai, Hong Kong and the Korean Peninsula. Finally, in Africa, the Axis powers had invaded Egypt and were beginning to spread along the Mediterranean seaboard. In 1941, however, the major world powers that had been notably absent from much military conflict, the United States and the Soviet Union, would enter and merge these regional conflicts into the first truly global war. On May 8th 1941, the escalation of war was very apparent in the media. The newspapers accounted the merging of conflicts that soon came to a decisive point of decision, which was whether or not the United States would join the Allied forces. As well as supplying information about the war to many citizens, the media was an important weapon in itself. The swaying of civilian views on the war was vital for all countries involved in the conflict, and the best medium for this persuasion was the mass media. Newspapers from around the world reported, predicted (often incorrectly), persuaded and in some cases affected the events occurring in the war. From ads and comic strips, to articles and pictures, the newspapers of May 8th 1941, not only transferred information to the masses, but transformed the views of the masses, and in a part, the outcome of the war. In May of 1941, there was no visible end in sight to a war that was just continuing to expand. The European war was now in the skies and the seas as the Luftwaffe pounded British cities and fac...

Free Essays on Girls Night Out

Have you ever heard anyone say something like, â€Å"My life changed completely,† or maybe, â€Å"I am a completely different person now?† Well these people may have been telling you the truth and their lives may have changed completely, but the ultimate change of anyone’s life would be to become a member of the opposite gender. Yeah that’s right, a complete change in your gender. No matter who you are or what you do on an everyday basis, you would experience a tremendous change in your life if you became the opposite sex all of a sudden. Try to picture this; you are a twenty-year-old guy attending your sophomore year at college. You are brushing your teeth one late evening after studying for a big midterm, and you just happen to look into the mirror to see a young female staring at you. This girl isn‘t behind you looking in your eyes, it is actually you that is the girl. What would your life be like then? Well, I am about to give you a few insights on what you may experience in your new lifetime as a college female. My first feelings of being a woman would be pretty interesting, because every man out there has dreamed of being a woman at some point in their life or at least dreamed about what women think under certain circumstances. These thoughts would soon get old, and I would start to witness the real challenges of my new life and how I was going to cope with being a female. My college years would appear to become easier in some aspects. As a woman, I would practice the â€Å"traditional style† of behavior and make a guy approach me for a date or a conversation. There will be no approaching guys because I think they are hot, or because they are staring at my body. With this thought running through my head, I could sit back and relax and take my pick between the guys that had enough guts to ask me out on a date. This relieves a lot of stress and worries that I had when I was a guy, because guys always have to do ... Free Essays on Girls Night Out Free Essays on Girls Night Out Have you ever heard anyone say something like, â€Å"My life changed completely,† or maybe, â€Å"I am a completely different person now?† Well these people may have been telling you the truth and their lives may have changed completely, but the ultimate change of anyone’s life would be to become a member of the opposite gender. Yeah that’s right, a complete change in your gender. No matter who you are or what you do on an everyday basis, you would experience a tremendous change in your life if you became the opposite sex all of a sudden. Try to picture this; you are a twenty-year-old guy attending your sophomore year at college. You are brushing your teeth one late evening after studying for a big midterm, and you just happen to look into the mirror to see a young female staring at you. This girl isn‘t behind you looking in your eyes, it is actually you that is the girl. What would your life be like then? Well, I am about to give you a few insights on what you may experience in your new lifetime as a college female. My first feelings of being a woman would be pretty interesting, because every man out there has dreamed of being a woman at some point in their life or at least dreamed about what women think under certain circumstances. These thoughts would soon get old, and I would start to witness the real challenges of my new life and how I was going to cope with being a female. My college years would appear to become easier in some aspects. As a woman, I would practice the â€Å"traditional style† of behavior and make a guy approach me for a date or a conversation. There will be no approaching guys because I think they are hot, or because they are staring at my body. With this thought running through my head, I could sit back and relax and take my pick between the guys that had enough guts to ask me out on a date. This relieves a lot of stress and worries that I had when I was a guy, because guys always have to do ...